Lord Sebastian Coe, chairman of the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) made the announcement.
In official terms, it means BMW becomes a Tier One Partner and exclusive automotive sponsor of the 2012 Games.
The 4000 or so vehicles are required at the Games to transport athletes, technical officials, media, LOCOG operational teams and many others.
In addition, BMW becomes a Sustainability Partner supporting London 2012's commitment to deliver its 'low carbon' and 'healthy living' Games.
Ian Robertson, member of the board of management of BMW AG, said: "We see our partnership as a major opportunity."
He said it would enable BMW to: "focus attention on our range of the most fuel efficient premium cars - and also to shine a light on the future of individual mobility."
LOCOG set challenging targets with respect to CO2 and European emission standards for the car fleet.
BMW will provide a fleet of cars which not only meet the Euro 6 emissions standard but also beat the maximum average of 120g CO2 / km established by LOCOG.
The company will also showcase electric vehicles such as the MINI E as part of its participation in the 2012 Games.
Posted on 19.11.2009
