New Car News, Reviews, Road Tests & Car Comparisons | NEW CAR NET

Students design hi-vis fashion

A class of design students have gone some way to proving that a high-visibility vest doesn't have to be a fashion faux pas.

The young aspiring designers' efforts are to raise awareness of roadside safety among young motorists.

Car care company, Comma, has been urging motorists to carry a hi-vis vest in their cars.

More than 180 people are killed or seriously injured each year by the side of the road.

And research has shown that young people are among those most at risk of an accident on a motorway hard shoulder or a verge.

People aged under 25 account for more than 40 percent of the fatalities and injuries in the last 12 months.

Comma commissioned the 18 students at Oaklands College in St Albans to design hi-vis vests that are cut with a little more panache than the typical roadworker's uniform.

The students came good on the task, as they came up with vests sporting chic buttons, collars and even frills.

Sarah Easterby, Fashion Lecturer at Oaklands College, said, "This brief pushes the boundaries slightly but, I hope it reinforces the message that, however it looks, you should wear a high-vis vest if you have to get out of your car at the side of the road.

"This project channels the students' creative energy through a different avenue and will hopefully help to prepare them for the fashion industry."

For further information about Comma's Safe and Seen campaign, visit www.safeandseen.co.uk.

Posted on 14.12.2009
   Bookmark and Share
Click for feed RSS Feed
All Car News   All Car News  
  Videos
Video News : 21 May 2012Audi e-bikeAstra stays at EllesmereFerrari at Shanghai Expo
  See All Videos  
   Photo Gallery
  Search the News Archive
or or