Unprecedented global interest in Aston Martin's new range-topper means the luxury British brand is rewriting its internet record books.
Posted on 28.06.2012
Wednesday, Thursday and Friday last week - June 20, 21 and 22 - saw the three highest traffic days ever recorded on Aston Martin's global website: www.astonmartin.com as eager car fans around the world flocked to find out more about the new V12-engined super grand tourer.
The brand's digital communications team has seen more than double the daily average number of visitors to the site over the past seven days.
Visits from the UK were up 162% against the same period a week earlier while the increase from Germany topped 216%. Visits from the US were up by 102% while in China, where Aston Martin is still a relative newcomer, visits to the site have risen by 81%.
Currently, the Vanquish launch film (with almost 200,000 views) sits second only to a One-77 video as the most widely viewed of the 150 video shorts Aston Martin currently offers on its YouTube channel http://www.youtube.com/astonmartin but all the signs are that the Vanquish will soon overtake even its £1.2m hypercar sibling in the Aston Martin range when it comes to views online.
Aston Martin has released one image of the Vanquish per day on its Facebook page and the picture posted on Friday is the most popular the brand has ever published, with more than 24,000 'likes' thus far.
The hashtag '#Vanquish' as well as the phrase 'Aston Martin Vanquish' were top trending on Twitter in the UK on Wednesday, while #Vanquish also briefly trended in the United States later that afternoon.
Pete Norwood is Digital Marketing Communications Manager at Aston Martin. He said: "The unprecedented interest we're already seeing in the spectacular new Vanquish from around the world is, I think, a very clear indicator of how exciting our new sports car is.
"I'm very happy that we've been able to generate such compelling content, and look forward to welcoming many more Aston Martin owners, and would-be owners, to our website, Facebook page and Twitter feed over the days, week and months ahead."