Using Alfa's D.N.A. system, the Italian car manufacturer teamed up with stunt driver Paul Swift and the UK's top ice hockey team, Coventry Blaze, to create the ultimate ice hockey driving video to showcase the Giulietta's all weather capabilities.
In an industry first, the video was captured using only iPhone 4S technology and features an Alfa Romeo Giulietta on the Coventry Skydome ice rink, taking on Team Blaze star, David Phillips, in a challenge of icy skill and pinpoint control. The mission set was to achieve the near impossible - getting a car to play ice hockey.
In the one minute 40 second video, the Giulietta rises to the challenge, striking a one inch thick by three inch diameter hockey puck from just inside the end zone into the home team's six feet wide net which was guarded by a goaltender.
All-weather D.N.A. mode is selected via a simple switch, and heightens all safety features on the car, improving control and handling in adverse weather conditions.
Damien Dally, Head of Brand, Alfa Romeo UK says: "We wanted to show-off the Alfa Giulietta's All Weather abilities in a fun and engaging way, whilst communicating an important message.
"This demonstration of control and agility on the ice using the All-weather setting highlights the hidden technology in our cars, and shows how the Alfa Giulietta can cope with adverse driving surfaces at the flick of a switch. Of course it also proves that an Alfa Giulietta can, in fact, play ice hockey!"
The Alfa Romeo Giulietta 1.4 TB 120 bhp starts at £17,755 OTR, while the Alfa MiTo 1.4 MultiAir 105 bhp (also fitted with the D.N.A. system) starts from £13,955 OTR and both now come with three years complimentary servicing.
The video of the Giulietta playing ice hockey can be viewed on Alfa Romeo UK's Facebook page at www.facebook.com/alfaromeouk
Posted on 06.02.2012
